The Impact of Social media today

 In Advice

Your CV is a critical tool when looking for the next step in your career, however it can be hard to get your personality across in a Word document..

Fortunately social Media can help portray this in a positive and professional light. Social Media platforms such as LinkedIn, Twitter and Facebook are a fantastic opportunity for you to connect with future employers, learn more about what is trending in businesses and even receive job offers. Here are some tips below on how Social Media can positively improve your career path:

  • Maintain a Good Online Reputation

Your online profile is like a digital CV – it is a great way to publicise your skills, awards, organisations, hobbies and testimonials. Many recruiters even check out your social media platforms to get in contact with you for potential job positions, so make sure you give yourself lots of exposure by connecting your digital profiles and make it clear and easy to navigate.

  • Network! Get yourself Known

If no one can find you online, employers may question how IT literate you may be in this digital age. If there are company’s you would like to work for, let them know. Share their blogs! You can even give positive feedback on their posts. Social media platforms are a great space to use your initiative and be creative when connecting with future employers.

  • Boost your LinkedIn Profile

One of the best things about LinkedIn is that it enables you to ask for endorsements from other people. This is great as your profile will display who has recommended you and highlights what skills you have achieved and excel in. Try to connect with people within the industry you are interested in, this will allow you to learn more about the industry and may even help you broaden your social network group.

  • Digital Job Hunting

Make sure you are getting the best of both worlds by using the traditional job boards and social media sites when job hunting. In fact social media is a terrific way of employers reaching out to passive and active job seekers. It is also a fantastic way of you connecting directly with employers, so make sure your profile is impressive and try to follow company’s you admire to look out for their latest jobs being advertised.

However, when using social media platforms, you must always remain professional and ensure that you don’t let unprofessional online identity interfere with your chances of gaining a successful career. Bare in mind, that 37% of employers use social network sites to screen potential job candidates and some even base their hiring decision on what they find! Here are a few tips below of how to be mindful when actively seeking a job online:

  • Always keep a Clean Social Media Profile

Remove any complaints about work, photos of you acting in a way that could be seen as inappropriate and make sure you have privacy settings if you use your Social Media platform for personal use too.

  • Avoid Negativity

You should always assume employers are looking at your social media profiles even if this isn’t the case. Try and keep all of your posts and images positive whilst presenting yourself in a professional manner. This will help give a good impression to future hiring managers or recruiters using social media sites to attract potential candidates.

  • Be Engaging

Once you are set up on a social media platform show future employers and recruiters that you are interacting with industry leaders or commenting on interesting blogs. The more you build a profile that reflects your career goals the more likely you are to be able to connect with people in the industry.

Be aware that there is a fine balance when using Social Media platforms, especially when you are job hunting. More than a third of all employers utilize social sites in their hiring process! Avoid unprofessional online identity but embrace your social platforms by connecting and keeping up with the latest trends in business worldwide. Be creative, use your initative online as this is a great platform to separate yourself from the competition!

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